Presentation Visuals
Reasearch boards for General Mills
Never hurts to wow the client with really big visuals. Consultants from Axen Research (my client) go out and make home visits in different cities, interviewing and listening to a diverse range of people. They bring back quotes and pictures, which I turn into summary boards. These 3' x 2' boards are an impressive sight spread around the board room.
One series centered on the current state of life (and future prospects) for a cross-section of the boomer demographic. Another was focused on brand preference, shopping habits, and general insights about cookies. The most recent was how the economic downturn was affecting people.