Chipotle
Signage guidelines
I guess this one proves that branding is branding whatever the application. With a growing presence across the coutry - 700 locations and counting - it was time to evolve Chipotle's identity to have more impact, scalablity, and consistency.
It was my job was to write instructions for the wave of building planners responsible for manufacturing their own signs based on the new logo Sequence designed. A handful of architectural plans and pictures of three prototypes were my starting point. I defined the system, identifying the boundaries, showing what flexibility was acceptable, and provided detailed manufacturing specifications.
With Sequence